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Cycling and cyclists have a disposable and non-sustainable relationship with one of the most important supply chain materials in cycling, rubber. With RebbuR, Shift aims to be a catalyst for changing the cycling communities approach to rubber use in cycling. 



  1. Establish a community-driven tire and tube recycling network with a rubber recycling partner and a network of product partners
    who can put the recycled rubber back into use.

  2. Encourage the industry adoption of renewable natural rubber, from ‘clean’ supply chains.

  3. Provide information to the cycling community to extend the life-cycle of tires and tubes (repair & care guidelines).

More information will follow soon!

If you feel like you are able to contribute to this project contact us at

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