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Shift is looking for an Executive Director
to help scale our impact. 

Shift Cycling Culture is working towards a future where cyclists can satisfy their desire for adventure, speed, innovation and design while having a net positive impact on the state of our planet.

The world of cycling is a fast-growing global community, a tight-knit ecosystem of passionate cyclists, consumers, cycling businesses, network organisations, marketeers, media, professional teams and event organisers. We all share one common thread: our love for the bicycle, and where it takes us.

​The last few decades have seen a lot of changes to our shared playground. From the saddles of our bikes, we have a front row seat in witnessing the climate crisis unfold. Extreme weather conditions, changing landscapes, diminishing biodiversity - climate change is no longer a future threat, it has become a reality. And it’s happening in our own backyards. 

We need to shift that, but the changes required for a sustainable future are complex and cannot be solved by any individual or single company. 

Shift Cycling Culture is a not-for-profit foundation with the aim to drive collaboration on a global scale, supporting the cycling world to take action on climate change collectively. We accelerate the shift to responsible production and use in the cycling world by telling inspiring stories, enabling collaboration, developing capability and supporting action on climate change.

Our team currently consists of four Directors (part-time, voluntary basis) and a part-time Operations Manager. We have an intrinsic drive and the network to deliver our strategy. Over the last two years, we have been steadily building momentum and we see a lot of opportunities to shift the world of cycling. But we need a passionate and experienced Executive Director to lead and grow our impact.

If this is you, we'd love to hear from you. ​​


Location:           Fully remote; anywhere within a time-zone max +/-2h from CET
Reports to:        Shift Cycling Culture Board
Hours:                Full time position (36-40 hours per week)
Annual leave:    25 days (equivalent to full time employment) + public holidays
Duration:           2-year fixed term, with continuation subject to securing funding.

Benefits:            See 'What we Offer'


Responsibilities and Duties

The Executive Director is responsible for the delivery of Shift's strategy.

You will ​​develop our organisation to deliver impact now and in the future. This includes working with the board on our mid- to long term strategy, fundraising, staff recruitment and hiring (e.g. communications, community, operations manager), staff and volunteer management, finance and communications and overall responsibility for the operational management of Shift Cycling Culture. 


​Leadership & management:

  • Responsible for planning, organisation and direction of the organisation’s operations and programs.

  • Oversee and report on the organisation’s results for board of directors.​

  • Develop an appropriate staffing structure, including both paid and volunteer positions.

  • Responsible for creating and leading delivery of  a programme of online meetups for Shift’s community

  • Lead on and take responsibility for the future expansion of Shift into new projects.

  • Recruit and work with the delivery team to ensure regular activities are run efficiently and deliver on strategic objectives.

  • Lead on and take responsibility for developing and implementing business and operational plans with clear objectives.  

  • Manage and support the paid staff team.  

  • Ensure compliance with company and foundation law, including attendance at, and reporting to Board meetings and other committees as agreed.

Fundraising & communications:

  • Implement and enhance our funding plan, including recruiting, onboarding and supporting patrons, developing service-based revenue streams with the board, and identifying and applying for government grants.

  • In conjunction with the Treasurer, take overall responsibility for Shift’s finances to ensure long-term financial stability for the organisation. 

  • Lead on the development of and take responsibility for delivering Shift’s communications strategy (including internal and external comms, digital media, website etc.).

  • Extend and build professional relationships with industry leaders, trade organisations and other relevant statutory and third sector agencies globally. Key relationships: cycling industry (suppliers, brands, retailers, media), National Sport Agencies, Event Organisers, relevant interest groups and advocate organisations.


  • Lead on, and implement Shift's sustainability strategy.

  • Be responsible for the development and implementation of the foundation's policies and procedures.

  • Advocate for equality and diversity within the organisation, developing our culture of inclusion. ​



You are an entrepreneurial, proactive, reliable and well-organised leader. You are able to self-start (and finish) the actions required to deliver our strategy. 

  • You will be a proud spokesperson for the organisation as the key contact with our main stakeholders.

  • You have a proven track record in building an organisation. You are team-oriented, accountable, and focused on the continuous improvement of our organisation and of yourself. You have been doing this type of work in an organisation for at least 5 years.

  • You are an excellent communicator and negotiator comfortable engaging with a wide range of people, especially c-suite.

  • You have a passion for sustainability and a proven track record in ESG and/or CO2-management.

  • You are confident in setting and managing a budget. 

  • You have knowledge and experience in raising capital investment and/ or fundraising campaigns.

  • You bring to this role experience in positively engaging with a Non-Executive Board.

  • You are able to demonstrate success in developing stakeholder relationships at multiple levels and enjoy working with others.  

  • You are as passionate about shifting the cycling industry and community to a more sustainable future as we are. 

  • Needless to say; you love riding your bike.

Shift Cycling Culture is constantly changing and evolving. This will require you to be flexible and able to work through ambiguity effectively, but also provides the opportunity to grow and use your skills wherever they can be a positive contribution to Shift’s objectives.​


A competitive salary, flexibility in your working hours and location, and the opportunity to drive real and measurable change in an industry that has huge potential for positive impact.

  • €3,500 - €5,000 gross per month (depending on experience);

  • Benefits include; insurance, laptop computer (Windows or Mac), allowance for mobile phone and work related travel expenses;

  • An opportunity to work for, and grow a small purpose-driven organisation;

  • Work with a team of positive, enthusiastic, and passionate people;

  • Grow your (cycling) network and learn from industry experts;

  • Become part of a global movement and strive to make a difference.


Please send your resume and motivation/cover letter (or any questions you might have) to


Apply before: Monday, August 8, 2022

Make sure to include:

  • Why you are passionate about cycling and the cycling industry/wider community;

  • Why you want to become part of the Shift Cycling Culture organisation; 

  • Your relevant experience, and how this helps to deliver our Strategy;

  • What you expect from us as board members;

  • Two relevant references;

  • When you can start.


  1. Send in your application no later than August 8, 2022

  2. We will invite the best (5) applicants for a Zoom interview in the weeks of August 15 - 26, 2022

  3. We look to invite the top 2 candidates for a bike ride & interview in the UK or the Netherlands (first half of Sept 2022)

  4. Starting date in consultation, ideally no later than 1 October 2022

Shift Cycling Culture is an equal opportunity employer and makes employment decisions on the basis of merit. Our policy prohibits unlawful discrimination based on race, colour, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.



Shift Cycling Culture activates the global cycling industry and wider cycling community to step up collectively in facing one of the biggest challenges of our time: the climate crisis. The changes required are complex and can’t be solved by any individual company. 


Our Vision
Shift is working towards a future where cyclists can satisfy their desire for adventure, speed, innovation and design while having a net positive impact on the state of our planet.

Our Mission
We accelerate the shift to responsible production and use in the cycling world by telling inspiring stories, enabling collaboration, developing capability and supporting action on climate change.


Our organisation
We are a not-for-profit foundation that sparks conversation, activates through campaigns and events, and supports positive movement. We are working with 100+ brands across multiple continents, and are connected with 1000s of cyclists in our wider community (amateur & professional cyclists, journalists, event organisers, etc.).

The spark is turning into a fire, just like we want it. Now all we need is capacity to grow.

Inspired to lead the shift? Apply now.