The Shift Team

Shift Cycling Culture is a global not-for-profit movement that thrives on the support and engagement of the cycling industry and wider community. As we believe a transition to a more sustainable future for our sport can only be achieved from the inside out!


Community Engagement

& Strategic Partnerships

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Innovation & Design

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Industry Engagement

& Partnerships

Supporting Network

Fiola Foley
Alex Weller
Jelle Mul
Staffan Widell
Ken Bloomer
Sami Moreno Sauri

Jacopo Porreca


international PR Komoot
MD Patagonia Europe
Sr. marketing manager Patagonia EMEA

co-founder Ass Savers

ENVE, Crema Cycles

cyclist, independent filmmaker
brand manager PEdALED


Alison Jackson
Ian Boswell
Sarah Zoey Sturm
Christian Meier
Anita Gehrig
Caro Gehrig

Jenny Tough
Dan Wolfe


pro road cyclist Team Sunweb
bike racer & adventurer, Wahoo / Specialized
bike racer & adventurer, Wahoo / Specialized /Rapha

former pro cyclist / The Service Course

MTB Enduro / Gehrig Twins Racing
MTB Enduro / Gehrig Twins Racing

independent adventurer / cyclist / filmmaker

MTB Enduro / Polygon UR