About us

Let's set this straight: Shift Cycling Culture is not about us. It's for and from everyone within the culture of cycling who cares about the environment we all use as our playground. But we do feel it helps to show the amount of support that sits behind this initiative. 

We, as founders of Shift Cycling Culture, engaged industry members and avid cyclists ourselves, think it makes total sense to try and do things a bit different. A bit better. To shift how we make, buy and use everything we need to pursue the thing we love to do most: getting outside on two human-powered wheels. So we figured we might as well be the fire starters. 

Luckily we are not the only ones who think this way. Check out our projects or contact us and find out how to get involved yourself. 

Love where you ride? Act accordingly!

Lian van Leeuwen  founder Shift Cycling Culture
Fiola Foley international PR Komoot

Alex Weller MD Patagonia Europe

Staffan Widell co-founder Ass Savers
Erik Bronsvoort
co-founder Circular Cycling

Jane Dennyson founder Thrive Consulting Services

Ken Bloomer brand manager ENVE, Crema Cycles

Sami Sauri cyclist, independent filmmaker

© 2018 Shift Cycling Culture