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Help us move the needle.



Shift is extremely proud to have built a powerful global community over the past 4 years - of bike brands, component producers, apparel companies, distributors, retailers, independent professionals, media and passionate cyclists - that together are driving positive climate action across the cycling world. 

From a focus on growing engagement and an increase of knowledge across the industry, we have identified practical opportunities and a clear Roadmap that supports the industry to accelerate their progress. And we are primed to deliver on it. 

For this to work, we need a critical mass of companies contributing to the movement. This means both a financial and time contribution to deliver the impact we are all striving for.

While we explore different ways of funding our work, Patrons play a big part in providing the resources to deliver on our action plan and co-fund projects to keep pushing the industry forward.  

By becoming a Patron of Shift, you join a group of like-minded companies who acknowledge that collective action is an essential part of the solution.

Get in touch with to discuss a Shift Patronage. We are looking forward to hearing from you.

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Current and previous Shift Patrons:

"Shift (Cycling Culture) is one of the most important sustainability initiatives in the global bicycle industry. Shift's approach is unique, inspiring and collaborative. A great value for the industry, for us and for me personally."

Sandra Wolf – CEO, Riese & Müller, Patron of Shift

“Shift brings the cycling industry together to discuss cooperative efforts to improve on matters such as the climate crisis and drive positive change.”

Frank Bohle – CEO, Schwalbe, Patron of Shift

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