Help us move the needle.
BECOME A PATRON OF SHIFT
Shift is extremely proud to have built a powerful global community over the past 5 years - of bike brands, component producers, apparel companies, distributors, retailers, independent professionals, media and passionate cyclists - that together are driving positive climate action across the cycling world.
From a focus on growing engagement and an increase of knowledge across the industry, we have identified practical opportunities and a clear Roadmap that supports the industry to accelerate their progress. And we are primed to deliver on it.
For this to work, we need a critical mass of companies contributing to the movement. This means both a financial and time contribution to deliver the impact we are all striving for.
While we explore different ways of funding our work, Patrons play a big part in providing the resources to deliver on our action plan and co-fund projects to keep pushing the industry forward.
By becoming a Patron of Shift, you join a group of like-minded companies who acknowledge that collective action is an essential part of the solution.
Get in touch with Sandra@shiftcyclingculture.com to discuss a Shift Patronage. We are looking forward to hearing from you.
Patrons in 2024/2025:
"Shift (Cycling Culture) is one of the most important sustainability initiatives in the global bicycle industry. Shift's approach is unique, inspiring and collaborative. A great value for the industry, for us and for me personally."
Sandra Wolf – CEO at Riese & Müller
"Shift Cycling Culture is a major driver of sustainability in the cycling industry and offers an inspiring and motivating platform. We value the open and innovative exchange with the entire industry because we are convinced that true sustainable change can only succeed collectively."
Paul Sadowksi – Senior Sustainability Manager at FOCUS Bikes
"At Vittoria, innovation and sustainability go hand in hand, and being part of Shift Cycling Culture strengthens our ability to drive meaningful change. As a founding partner, we value the collective momentum Shift creates to move the entire cycling industry toward a more sustainable future."
Stijn Vriends – CEO at Vittoria