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The Shift Team

Shift Cycling Culture is a global not-for-profit movement that thrives on the support and engagement of the cycling industry and wider community. As we believe a transition to a more sustainable future for our sport can only be achieved from the inside out!

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EXECUTIVE DIRECTOR
 

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FOUNDER / DIRECTOR
Strategy & Community Engagement

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DIRECTOR
Industry Engagement
& Partnerships

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DIRECTOR
Innovation & Design
Circular Economy

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