top of page

The Shift Team
Shift Cycling Culture is a global not-for-profit movement that thrives on the support and engagement of the cycling industry and wider community. As we believe a transition to a more sustainable future for our sport can only be achieved from the inside out!

EXECUTIVE DIRECTOR

DIRECTOR
Innovation & Design
Circular Economy

DIRECTOR
Industry Engagement
& Partnerships

FOUNDER / DIRECTOR
Community Engagement
& Strategic Partnerships
Supporting Network
Fiola Foley
Alex Weller
Jelle Mul
Staffan Widell
Ken Bloomer
Sami Moreno Sauri
Jacopo Porreca
Miles Resso
international PR Komoot
MD Patagonia Europe
Sr. marketing manager Patagonia EMEA
co-founder Ass Savers
ENVE, Crema Cycles
cyclist, independent filmmaker
brand manager PEdALED
Race Director GBDuro
EARLY SUPPORTERS
bottom of page