SHIFT CYCLING CULTURE is proud to launch the Climate Commitment in collaboration with a dedicated group of CEOs, leading some of the largest companies in the cycling industry.
This Letter from CEOs to the industry is an urgent appeal to acknowledge the industry's responsibility in reaching the UN Paris Agreement targets on Climate Change, and to do so collectively.
Dear cycling industry colleagues,
As a group of business leaders from across the cycling industry, we have become acutely aware that climate change is not only a future risk, but a current one, which is accelerating before our eyes.
We are proud that cycling plays an important part in decarbonising our world, by enabling people to ride their bikes, enjoy the outdoors and make cities more liveable by taking cars off the streets. At the same time, the way in which we in the cycling industry make and sell products is also contributing to the problem.
We need to change this, but we can’t do it on our own, which is why we’re making an urgent appeal to you, our partners and competitors across the wider industry.
Why this initiative
Shift Cycling Culture brought us together in a leadership forum to discuss our business’ roles in tackling climate change. During this process we have woken up to the fact that it is not just our business we need to change and that in order to contribute to the UN global goals on Climate Change, we will need to speed up our efforts collectively as an industry.
How the collective cycling industry can play a part
In 2015, 195 countries signed the UN Paris Agreement, in which they committed to keep global warming below the critical level of 1.5 degrees Celsius. To achieve this, Greenhouse Gas emissions have to be reduced by 55% by 2030, and 100% no later than 2050.
To reach this target also in the cycling industry, we need the entire supply chain to be involved. The biggest part of the environmental impact of our products arises from production; 50-80% of the carbon emissions take place when we extract, source and produce materials and parts. We operate in a linear economy that doesn't place value on the recirculation of materials, and too often, our customers are left with incompatible and redundant parts and products.
We recognise the enormity of the challenge of meeting the UN Paris Agreements’ targets, and we will only be able to do so if we innovate together to:
Reduce emissions related to production
Create products that will last longer
Work with customers on maintenance and lifetime extension
Develop a closed loop system to recover materials
1 // Report: We will disclose our own company’s carbon impacts by measuring our Scope 1 & 2 Greenhouse Gas (GHG) emissions, in accordance with the GHG Protocol, by 2023 (latest) and will continue to do so on an annual basis
2 // Reduce: We will disclose our plans to reduce our Greenhouse Gas (GHG) emissions by at least 55% by 2030 (against a baseline of no earlier than 2015)
This is just a start
We recognise that these are just the initial steps of a long journey, and that many of us in our industry have already begun to take them. However, we believe these initial steps are essential and urgent for us all, and that if every company within the cycling industry takes them, then the cumulative impact would be enormous.
Please join us
This letter is a call to action for ourselves and for you as our colleagues. We invite you to join us on this journey and commit to transformative change in our industry.
Please join us by signing the Climate Commitment, as a first step
towards becoming a net-zero industry.
Derek Bouchard-Hall CEO, Assos of Switzerland
David Zurcher CEO, BMC Switzerland AG
Will Butler-Adams OBE CEO, Brompton
Wade Wallace Founder, CyclingTips
Peter Woods CEO, Dorel Sports Group
Jayu Yang CEO Haro Bikes USA
Thomas Spengler MD, Internetstores Holding GmbH
Simon Mottram Founder & CEO, Rapha
Dr. Sandra Wolf CEO, Riese & Müller GmbH
Thorsten Heckrath-Rose Managing Director, ROSE Bikes GmbH
Frank Bohle President & CEO, Schwalbe
Barbara Bigolin CEO, Selle Royal Group
Mike Sinyard Founder & CEO, Specialized Bicycle Components
Stijn Vriends President & CEO, Vittoria S.p.A.
Companies and organisations committed since November 1st:
Ken Lousberg CEO, SRAM Bicycle Components
Antje von Dewitz CEO, Vaude Sport GmbH & Co. KG
Wayne Du CEO & Founder, Jakroo Custom Apparel
Johannes Biechele CEO & Founder, Fazua GmbH
Jochim Aerts CEO Belgian Cycling Factory (Ridley/Eddy Merckx)
Chris Kruitbosch CEO, Kruitbosch
Michael Lin CEO, Pacific Cycles, Inc.
J. Matthew VanEnkevort CEO, Marin Mountain Bikes Inc.
Tori Fahey Founder, Apidura Ltd.
Jakob Luksch CEO, myStromer AG
Martin Krøyer CEO, GripGrab
Hugo Davidson CEO, Knog Pty Ltd.
Frank Schnipper MD, antidot. bikecare
Jerry & Shelley Lawson Co-founders, Frog Bikes
Tim Bundegaard-Goodall CEO, Islabikes
Andy Smallwood CEO, Ribble Cycles
Ardo Kaurit CEO & Co-founder, Ampler Bikes
Peter Lange. CEO & Founder, Pas Normal Studios
Oliver Pepper Founder, Morvélo
Mathias Ihlenfeld CEO, woom GmbH
Helge von Fugler CEO, E BIKE Advanced Technologies GmbH
Timo Hyppönen CEO & Co-founder, Pelago
Staffan Widell CEO & Founder, Ass Savers AB
Stefan Schott CEO & Founder, 8bar bikes
Jasper Ockeloen CEO & Founder, Sockeloen
Ben Gaby Founder & CEO, RideGuard c/o Jabeda Ltd.
Rob Webbon CEO, Presca Ltd.
Thomas Donhou Founder, Donhou Bicycles
Jörg Schindelhauer Co-founder, Schindelhauer Bikes
Richard Zirkl CEO & Co-founder, reanimated-bikes
Jérôme Communal CEO & Co-founder, Cycles Revolution SAS
Manufacturers / Distributors
Jesper Lundqvist CEO & Founder, Promovec
Tom Segunda Senior Manager, SR SunTour
Dan Liljeqvist CEO, Herrmans Bike Components Ltd
Jesper Lundqvist CEO & Founder, Promovec
Jimmy Seear Co-founder, CSS Composites
Hermes Chang Chairman, Ideal Bike Corporation
Thomas Ramge & Marco Wolf CEO, UPL Service GmbH
Panos Sinopoulos Co-Founder, Ocean Industries
João Miranda CEO, Miranda & Irmão, Lda
Armando Levy CEO & Founder, Rodi & Triangles
Phil Chang CEO, Tentech Composite
Li Wenjie CEO, Flybike Asia Sports Equipment Co. Ltd.
Tan Weikun CEO, XDS Carbon Tech (Shenzhen) Co. Ltd.
Chase Wreyford Founder, Repack Bike Shop
Andy Carr CEO & Founder, Spoon Group Ltd.
Craig Goff-Cooper Founder, Ride Electric
Thomas Vanderhoydonck CEO, De Geus BV
Hugo Davidson CEO & Co-founder, Outside Inc.
Mars Holwerda Founder, studioMOM
Mark Sutton Founding Editor, CyclingIndustry.News
Joko Vogel & Olivier Senn Co-CEO & Founder, Cycling Unlimited/Tour de Suisse
Jon Woodroof Owner & Founder, Twotone Consulting BV
Alessandro Ferrio Founder, We Bike Italy
Steve Zavestoski Founder, Comova Cycling
About Shift Cycling Culture
Shift Cycling Culture is a global movement with the mission to drive systemic change in the cycling industry and wider community to create a sustainable future for our sport and the places we love to ride.
We love where we ride. Let’s act accordingly.
Please note signatories are required to be on CEO level
CEO Assos of Switzerland
CEO BMC Switzerland AG
Will Butler-Adams OBE, CEO Brompton
CEO Dorel Sports
CEO Haro Bikes USA
Thomas Spengler, MD Internetstores Holding
Founder & CEO, Rapha
Dr. Sandra Wolf,
CEO Riese & Müller GmbH
Thorsten Heckrath-Rose, MD ROSE Bikes GmbH
President & CEO Schwalbe
CEO Selle Royal Group
Mike Sinyard, Founder
& CEO, Specialized Bicycle Components
Stijn Vriends, President
& CEO, Vittoria S.p.A.
To motivate as many companies in the cycling industry to commit to the Letter, we encourage both companies and individuals to share the Climate Commitment with their network.
Share now (click and right click to download):
Bike Europe | Specialized, BMC, Dorel, Selle Royal, Schwalbe and others launch industry-wide Climate Commitment
BikeRumor | Shift Cycling Culture's Climate Commitment plus COP26 bike goals to fight climate change
Bikepacking.com | Shift Cycling Industry Climate Commitment
BIKE Magazine | Industrie-Größen richten Klima-Appell an Radbranche
Cycling industry News | Industry leaders co-sign pledge to reduce and report on climate impact
endurance.biz | Climate Commitment from Shift Cycling Culture movement
Circular Taiwan | Shift Cycling Culture：改變自行車產業，達成循環經濟