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Instigated by the members of the Shift CEO Forum, with the sole purpose of driving positive climate action across the cycling industry, the Shift Climate Commitment was launched on 1st November 2021.

This commitment, in the form of a letter to the industry, is an urgent appeal to acknowledge the cycling industry’s responsibility in reaching the UN Paris Agreement targets on Climate Change, and to do so collectively.


The letter contains two commitments:

  1. Report: Signatories commit to disclosing their carbon impacts by measuring Scope 1 and 2 Greenhouse Gas (GHG) emissions, in accordance with the GHG Protocol, by 2023 (latest) and will continue to do so on an annual basis.

  2. Reduce: Signatories commit to disclosing their plans to reduce GHG emissions by at least 55% by 2030 (against a baseline of no earlier than 2015).

We recognise that neither of these commitments are particularly groundbreaking, however if every company and their suppliers do these two things - the combined impact will be enormous.

None of the signatories claim to be perfect. They are all at different points on their sustainability journey, but the main thing is that the industry works on this together and gets started right away. Together, we want to get as many Chief Executives from the global cycling industry to sign the letter and commit.

Derek Bouchard-Hall                          CEO, Assos of Switzerland
David Zurcher                                      CEO, BMC Switzerland AG
Will Butler-Adams OBE                      CEO, Brompton
Wade Wallace                                      Founder, CyclingTips
Peter Woods                                        CEO, Dorel Sports Group
Jayu Yang                                              CEO Haro Bikes USA
Thomas Spengler                                MD, Internetstores Holding GmbH
Simon Mottram                                   Founder & CEO, Rapha
Dr. Sandra Wolf                                   CEO, Riese & Müller GmbH
Thorsten Heckrath-Rose                   Managing Director, ROSE Bikes GmbH
Frank Bohle                                         President & CEO, Schwalbe
Barbara Bigolin                                   CEO, Selle Royal Group
Mike Sinyard                                        Founder & CEO, Specialized Bicycle Components
Stijn Vriends                                        President & CEO, Vittoria S.p.A. 



Ken Lousberg                               CEO, SRAM Bicycle Components
Antje von Dewitz                          CEO, Vaude Sport GmbH & Co. KG

Wayne Du                                      CEO & Founder, Jakroo Custom Apparel
Johannes Biechele                       CEO & Founder, Fazua GmbH

Chris Kruitbosch                          CEO, Kruitbosch
Jochim Aerts                                 CEO, Belgian Cycling Factory (Ridley/Eddy Merckx)

David Hancock                             CEO, enviolo
Michael Lin                                   CEO, Pacific Cycles, Inc.
J. Matthew VanEnkevort             CEO, Marin Mountain Bikes Inc.
Tori Fahey                                     Founder, Apidura Ltd.

Jakob Luksch                                CEO, myStromer AG
Martin Krøyer                               CEO, GripGrab
Hugo Davidson                            CEO, Knog Pty Ltd.
Frank Schnipper                           MD, antidot. bikecare
Jerry & Shelley Lawson                Co-founders, Frog Bikes

Tim Bundegaard-Goodall           CEO, Islabikes

Sam Atakhanov                            CEO & Founder, DŌST Bikes Inc.
Andy Smallwood                          CEO, Ribble Cycles

Ardo Kaurit                                   CEO & Co-founder, Ampler Bikes
Peter Lange                                  CEO & Founder, Pas Normal Studios

Oliver Pepper                               Founder, Morvélo

Mathias Ihlenfeld                         CEO, woom GmbH

Helge von Fugler                          CEO, E BIKE Advanced Technologies GmbH
Timo Hyppönen                           CEO & Co-founder, Pelago

Staffan Widell                               CEO & Founder, Ass Savers AB
Stefan Schott                                CEO & Founder, 8bar bikes

Jasper Ockeloen                           CEO & Founder, Sockeloen

Ben Gaby                                       Founder & CEO, RideGuard c/o Jabeda Ltd.
Rob Webbon                                 CEO, Presca Ltd.
Thomas Donhou                          Founder, Donhou Bicycles

Luke Humphreys                         Owner, Pacenti Cycle Design
Jörg Schindelhauer                      Co-founder, Schindelhauer Bikes
Richard Zirkl                                 CEO & Co-founder, reanimated-bikes
Jérôme Communal                      CEO & Co-founder, Cycles Revolution SAS

Jason Evans, Duncan McRobert        Co-founders, Rawvelo

Javier Garcia,                                CEO & Founder, Negative Split Carbon



Armando Levy                               CEO & Founder, Rodi & Triangles

Richard Tauer                                President & CEO, Quality Bicycle Products (QBP)

Jesper Lundqvist                           CEO & Founder, Promovec

Tom Segunda                                Senior Manager, SR SunTour

Dan Liljeqvist                                CEO, Herrmans Bike Components Ltd

Vital Almeida                                 CEOCiclo Fapril, S.A.

Jimmy Seear                                  Co-founder, CSS Composites

Hermes Chang                              Chairman, Ideal Bike Corporation

Thomas Ramge & Marco Wolf   CEO, UPL Service GmbH

Pierre Regnier                               CEO & Co-Founder, VELCO

Sato Tange                                     President, Tange Seiki Co., Ltd.

João Miranda                                CEO, Miranda & Irmão, Lda

Phil Chang                                     CEO, Tentech Composite

Li Wenjie                                        CEO, Flybike Asia Sports Equipment Co. Ltd.

Tan Weikun                                   CEO, XDS Carbon Tech (Shenzhen) Co. Ltd.

Marcel Fowler                               Founder, New Motion Labs

Paul Magne Amundsen               CEO & Founder, reTyre AS


Dominique Metz                          CEO, Veloplus AG

Chase Wreyford                           Founder, Repack Bike Shop

Andy Carr                                      CEO & Founder, Spoon Group Ltd.
Craig Goff-Cooper                       Founder, Ride Electric   

Thomas Vanderhoydonck          CEO, De Geus BV


Hugo Davidson                             CEO & Co-founder, Outside Inc.   
Mars Holwerda                             Founder, studioMOM

Mark Sutton                                  Founding Editor, CyclingIndustry.News

Theo Grobler                                CEO & Co-founder, Two Three Bird

Joko Vogel & Olivier Senn           CEO & Founder, Cycling Unlimited/Tour de Suisse

Richard Pascoe                             Owner & Founder, Saint Piran Pro Cycling    

Jon Woodroof                                Owner & Founder, Twotone Consulting BV

Alessandro Ferrio                         Founder, We Bike Italy
Steve Zavestoski                           Founder, Comova Cycling

Sander Kolsloot                            Founder, Cycling Connection

Martin Donat & Stephan Peters        CEO & Founder, lifeCYCLE Magazine
Matthias Höfer                             Co-Founder & CEO, BikeBoxPro

Raphael Albrecht                         CEO, Orbit360 GmbH

Please note signatories are required to be on CEO level

Derek Bouchard-Hall Assos of Switzerland.jpg

Derek Bouchard-Hall,
CEO Assos of Switzerland

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David Zurcher,
CEO BMC Switzerland AG

Will Butler-Adams OBE_edited.jpg

Will Butler-Adams OBE, CEO Brompton

Peter Woods_Dorel_edited.jpg

Peter Woods,
CEO Dorel Sports

Jayu Yang_edited.jpg

Jayu Yang,
CEO Haro Bikes USA

Thomas-internetstores (cropped).jpg

Thomas Spengler, MD Internetstores Holding 

wade wallace_Cycling Tips.jpg

Wade Wallace,
Founder CyclingTips

Simon Mottram_Rapha small.jpg

Simon Mottram,
Founder & CEO, Rapha

Sandra Wolf 2.JPG

Dr. Sandra Wolf,
CEO Riese & Müller GmbH

Thorsten Heckrath_Rose_edited.jpg

Thorsten Heckrath-Rose, MD ROSE Bikes GmbH

Frank_Bohle Schwalbe_edited.jpg

Frank Bohle,
President & CEO Schwalbe

Barbara Bigolin_Selle Royal Group_edited_edited.jpg

Barbara Bigolin,
CEO Selle Royal Group


Mike Sinyard, Founder
& CEO, Specialized Bicycle Components

Stijn Vriends_Vittoria_edited.jpg

Stijn Vriends, President
& CEO, Vittoria S.p.A.

To motivate as many companies in the cycling industry to commit to the Letter, we encourage both companies and individuals to share the Climate Commitment with their network.

Share now (click and right click to download):


Founding signatories:

Organisations committed since 1st November 2021:

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