Instigated by the members of the Shift CEO Forum, with the sole purpose of driving positive climate action across the cycling industry, the Shift Climate Commitment was launched on 1st November 2021.
This commitment, in the form of a letter to the industry, is an urgent appeal to acknowledge the cycling industry’s responsibility in reaching the UN Paris Agreement targets on Climate Change, and to do so collectively.
The letter contains two commitments:
Report: Signatories commit to disclosing their carbon impacts by measuring Scope 1 and 2 Greenhouse Gas (GHG) emissions, in accordance with the GHG Protocol, by 2023 (latest) and will continue to do so on an annual basis.
Reduce: Signatories commit to disclosing their plans to reduce GHG emissions by at least 55% by 2030 (against a baseline of no earlier than 2015).
We recognise that neither of these commitments are particularly groundbreaking, however if every company and their suppliers do these two things - the combined impact will be enormous.
None of the signatories claim to be perfect. They are all at different points on their sustainability journey, but the main thing is that the industry works on this together and gets started right away. Together, we want to get as many Chief Executives from the global cycling industry to sign the letter and commit.
Derek Bouchard-Hall CEO, Assos of Switzerland
David Zurcher CEO, BMC Switzerland AG
Will Butler-Adams OBE CEO, Brompton
Wade Wallace Founder, CyclingTips
Peter Woods CEO, Dorel Sports Group
Jayu Yang CEO Haro Bikes USA
Thomas Spengler MD, Internetstores Holding GmbH
Simon Mottram Founder & CEO, Rapha
Dr. Sandra Wolf CEO, Riese & Müller GmbH
Thorsten Heckrath-Rose Managing Director, ROSE Bikes GmbH
Frank Bohle President & CEO, Schwalbe
Barbara Bigolin CEO, Selle Royal Group
Mike Sinyard Founder & CEO, Specialized Bicycle Components
Stijn Vriends President & CEO, Vittoria S.p.A.
Ken Lousberg CEO, SRAM Bicycle Components
Antje von Dewitz CEO, Vaude Sport GmbH & Co. KG
Wayne Du CEO & Founder, Jakroo Custom Apparel
Johannes Biechele CEO & Founder, Fazua GmbH
Chris Kruitbosch CEO, Kruitbosch
Jochim Aerts CEO, Belgian Cycling Factory (Ridley/Eddy Merckx)
David Hancock CEO, enviolo
Michael Lin CEO, Pacific Cycles, Inc.
J. Matthew VanEnkevort CEO, Marin Mountain Bikes Inc.
Tori Fahey Founder, Apidura Ltd.
Jakob Luksch CEO, myStromer AG
Martin Krøyer CEO, GripGrab
Hugo Davidson CEO, Knog Pty Ltd.
Frank Schnipper MD, antidot. bikecare
Jerry & Shelley Lawson Co-founders, Frog Bikes
Tim Bundegaard-Goodall CEO, Islabikes
Sam Atakhanov CEO & Founder, DŌST Bikes Inc.
Andy Smallwood CEO, Ribble Cycles
Ardo Kaurit CEO & Co-founder, Ampler Bikes
Peter Lange CEO & Founder, Pas Normal Studios
Oliver Pepper Founder, Morvélo
Mathias Ihlenfeld CEO, woom GmbH
Helge von Fugler CEO, E BIKE Advanced Technologies GmbH
Timo Hyppönen CEO & Co-founder, Pelago
Staffan Widell CEO & Founder, Ass Savers AB
Stefan Schott CEO & Founder, 8bar bikes
Jasper Ockeloen CEO & Founder, Sockeloen
Ben Gaby Founder & CEO, RideGuard c/o Jabeda Ltd.
Rob Webbon CEO, Presca Ltd.
Thomas Donhou Founder, Donhou Bicycles
Luke Humphreys Owner, Pacenti Cycle Design
Jörg Schindelhauer Co-founder, Schindelhauer Bikes
Richard Zirkl CEO & Co-founder, reanimated-bikes
Jérôme Communal CEO & Co-founder, Cycles Revolution SAS
Jason Evans, Duncan McRobert Co-founders, Rawvelo
Javier Garcia, CEO & Founder, Negative Split Carbon
MANUFACTURERS / DISTRIBUTORS
Armando Levy CEO & Founder, Rodi & Triangles
Richard Tauer President & CEO, Quality Bicycle Products (QBP)
Jesper Lundqvist CEO & Founder, Promovec
Tom Segunda Senior Manager, SR SunTour
Dan Liljeqvist CEO, Herrmans Bike Components Ltd
Vital Almeida CEO, Ciclo Fapril, S.A.
Jimmy Seear Co-founder, CSS Composites
Hermes Chang Chairman, Ideal Bike Corporation
Thomas Ramge & Marco Wolf CEO, UPL Service GmbH
Pierre Regnier CEO & Co-Founder, VELCO
Sato Tange President, Tange Seiki Co., Ltd.
João Miranda CEO, Miranda & Irmão, Lda
Phil Chang CEO, Tentech Composite
Li Wenjie CEO, Flybike Asia Sports Equipment Co. Ltd.
Tan Weikun CEO, XDS Carbon Tech (Shenzhen) Co. Ltd.
Marcel Fowler Founder, New Motion Labs
Paul Magne Amundsen CEO & Founder, reTyre AS
Dominique Metz CEO, Veloplus AG
Chase Wreyford Founder, Repack Bike Shop
Andy Carr CEO & Founder, Spoon Group Ltd.
Craig Goff-Cooper Founder, Ride Electric
Thomas Vanderhoydonck CEO, De Geus BV
Hugo Davidson CEO & Co-founder, Outside Inc.
Mars Holwerda Founder, studioMOM
Mark Sutton Founding Editor, CyclingIndustry.News
Theo Grobler CEO & Co-founder, Two Three Bird
Joko Vogel & Olivier Senn CEO & Founder, Cycling Unlimited/Tour de Suisse
Richard Pascoe Owner & Founder, Saint Piran Pro Cycling
Jon Woodroof Owner & Founder, Twotone Consulting BV
Alessandro Ferrio Founder, We Bike Italy
Steve Zavestoski Founder, Comova Cycling
Sander Kolsloot Founder, Cycling Connection
Martin Donat & Stephan Peters CEO & Founder, lifeCYCLE Magazine
Matthias Höfer Co-Founder & CEO, BikeBoxPro
Raphael Albrecht CEO, Orbit360 GmbH
Please note signatories are required to be on CEO level
CEO Assos of Switzerland
CEO BMC Switzerland AG
Will Butler-Adams OBE, CEO Brompton
CEO Dorel Sports
CEO Haro Bikes USA
Thomas Spengler, MD Internetstores Holding
Founder & CEO, Rapha
Dr. Sandra Wolf,
CEO Riese & Müller GmbH
Thorsten Heckrath-Rose, MD ROSE Bikes GmbH
President & CEO Schwalbe
CEO Selle Royal Group
Mike Sinyard, Founder
& CEO, Specialized Bicycle Components
Stijn Vriends, President
& CEO, Vittoria S.p.A.
To motivate as many companies in the cycling industry to commit to the Letter, we encourage both companies and individuals to share the Climate Commitment with their network.
Share now (click and right click to download):
Organisations committed since 1st November 2021:
Bike Europe | Specialized, BMC, Dorel, Selle Royal, Schwalbe and others launch industry-wide Climate Commitment
BikeRumor | Shift Cycling Culture's Climate Commitment plus COP26 bike goals to fight climate change
Bikepacking.com | Shift Cycling Industry Climate Commitment
BIKE Magazine | Industrie-Größen richten Klima-Appell an Radbranche
Cycling industry News | Industry leaders co-sign pledge to reduce and report on climate impact
Circular Taiwan | Shift Cycling Culture：改變自行車產業，達成循環經濟
Bike Europe | Riese & Müller - 'Sustainable moves' series (video)
Bike Europe |Shift Cycling Culture - 'Sustainable moves' series (video)