When the going gets tough..

..the tough get going.

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Over the past six years, Shift has built a global community of bike brands, suppliers, retailers, industry organisations and passionate cyclists working together to accelerate climate action across the cycling world.

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We are incredibly proud of this growing community that continues to push the sustainability agenda forward within their organisations and beyond, despite geopolitical shifts, market uncertainty and economic pressure continuing to reshape the cycling industry.

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At the same time, climate change is accelerating faster than we are, bringing more extreme weather and growing challenges for the trails, landscapes and ecosystems we all enjoy. And the road ahead won’t get easier.

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We have five years left to cut emissions in half. It’s a huge challenge, but the innovative spirit, endurance of the cycling industry and drive of the Shift community are on our side.

 

We have a stronger conviction than ever that accelerating efforts will beat slamming the brakes in the long run. Ask any cyclist.

 

Read the Shift Impact Report 2024/2025 to explore our achievements and milestones of the past two years, and how we’ll continue to drive collaboration and change across the cycling world.

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We love where we ride, let’s act accordingly.

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