Our Key Themes
Enhance
knowledge
We equip people and organisations with the knowledge they need to act more responsibly. From understanding the environmental impact of their products to showcasing solutions, we share insights and tell stories that motivate change, making the path toward a cycling world that thrives within planetary boundaries visible and actionable.
Develop
capability
We design and deliver learning formats that help individuals and organisations build the skills and confidence needed to shift how products are designed, made, used, and reused. Through workshops, learning formats, and providing a platform for sharing experiences, we strengthen the ability of the cycling community to turn ideas into responsible, practical solutions.
Catalyse
change
We turn ideas into collective, impactful action.
We enable collaboration across the cycling world, bringing people and companies together to develop solutions and create better products and experiences for everyone. We develop and share open resources and practical tools that help the industry move faster and accelerate the transition toward a cycling culture that thrives within planetary boundaries.
