As part of our 5 Questions For series, we spoke with FOCUS Bikes how they are working towards achieving their 2030 goal of cutting carbon emissions by half. We also explored why their latest innovation - a fully recyclable thermoplastic carbon e-MTB frame - didn’t make it to market, and how they’re moving forward from here.

Can sustainability and performance coexist? An athletes reflection on the unspoken tension between loving the outdoors and racing at the highest level, asking whether our pursuit of performance can evolve in a way that protects the very landscapes that inspire us.

5 QUESTIONS FOR is an interview series featuring cycling brands aiming to enhance their environmental impact reduction efforts. This...

“We hope to inspire the change within, and outside of, the cycling industry” Ben Lassanske, Program Manager at Trek Bikes The bicycle is...