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Industry Events & Courses


Shift Cycling Culture regularly hosts online Industry Meetups, live events and virtual courses for the cycling industry. 
These get-togethers aim to provide insight in how businesses can reduce environmental impact and generate new revenue, as well as connect like-minded industry members to facilitate cross-company collaboration.

 

Upcoming Events 

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Please note this agenda is updated regularly, new Meetups and other activities will be announced via the Shift Newsletter and Shift's Slack Workspace for the Cycling Industry (see ongoing activities).​

Ongoing Activities 

LEADERSHIP PROGRAM //
Bi-monthly CEO meetup
 (on invitation) 

 

CEOs from some of the largest global cycling brands discussed the importance of leadership involvement in the shift towards a more sustainable future for this industry.

CAMPFIRE //
Regular meetup for CSR professionals

The Shift Campfire brings together sustainability professionals of the cycling industry on a regular basis in an informal but facilitated space, to share knowledge and ideas, with a clear focus on the opportunities. We address common and non-compete challenges and work together to identify next steps and make progress.
Is this for you? Get in touch to learn more: sandra@shiftcyclingculture.com

SLACK WORKSPACE //

Online space for the cycling industry

The Slack Workspace aims to connect like-minded representatives from the cycling industry and encourage sharing of knowledge and cross-company collaboration. To get access to the Slack Workspace, please email industry@shiftcyclingculture.com.

 

Please note, the Workspace is for Industry representatives only.

RESOURCES

CLIMATE ACTION TRAINING //

A group of companies in the cycling industry have come together to co-develop a Climate Action Training programme to drive down greenhouse gas emissions in their supply chains. This initiative is co-facilitated by Shift Cycling Culture and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and hopes to create a blueprint for future collaborative projects of the industry. Read more about the programme here

Previous Events

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Industry Meetup: We need to talk about biodiversity! / February 6, 2024

In this interactive online session, we teamed up with experts from The Biodiversity Consultancy to explore the impact of the industry on biodiversity and how we can build a nature-positive cycling world. Read more here.

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Shift BARCAMP
March 1, 2024 / Koblenz

This action-packed, inspiring one-day in-person program united people from all parts of the cycling industry - CEOs, Product Designers, Engineers, Procurement specialists, Comms professionals and more - with a shared commitment to reshaping business practices for a more sustainable cycling world, regardless of the size of their companies or their roles. Read more here.

2024

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Industry Meetup: Digital Product Passport / May 14, 2024

In this meetup, we heard firsthand insights from the ‘Battery Pass’ initiative of the automotive industry and discussed how the cycling industry could build on this. We took a look at how the apparel sector has already been using the DPP to bring transparency and as a new way to communicate with their consumers and explored the development of a Bike Passport and the benefits it would bring to riders and businesses.

2023

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Industry-wide COP28 event
November 9, 2022

On October 13, 2022, world leaders came together for the COP26 in Glasgow to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Shift Cycling Culture organized its own online COP26 event on 1 November, welcoming a wide range of cycling companies to present the Shift Climate Commitment for the Cycling Industry. Read more here.

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Circular Design Course 5
Sep-Oct 2023

 

In this six-week course, participants rethink and redesign their own product according to the principles of the circular economy and build a business case and roadmap for implementation. 

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Shift Industry Meetup: Robust data & empowering employees / May 31, 2023

Driving climate action through robust data & empowering employees: Sustainability professionals from Canyon and Adidas shared their learnings and approaches to measure and reduce carbon emissions of their businesses and how to build a supportive sustainability culture within the company. Read more here.

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Shift Industry Meetup: How to get your green claims right / April 18, 2023

In this interactive online session we reviewed the latest Green Claims Directive (GCD), and discussed with experts and the audience what it means to cycling businesses and their communication. Read more here.

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Environmental Impact Cycling Barcamp (EICB) / January 27, 2023 / Amsterdam

Barcamp brought together environmental enthusiasts and experts from the cycling industry to interact, be inspired and tackle some key issues facing the industry in a full one-day in-person program. Read more here.


  • Industry-wide COP27 event // November 9, 2022
    On October 13, 2022, world leaders came together for the COP26 in Glasgow to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Shift Cycling Culture organized its own online COP26 event on 1 November, welcoming a wide range of cycling companies to present the Shift Climate Commitment for the Cycling Industry. Read more here.

  • Circular Design Course 4 // Sep-Oct 2022
    In this six-week course, participants gain a deeper understanding of the circular economy and work on product specific cases.

  • Climate Commitment Signatories Meetup // June 30, 2022
    We hosted a first online meetup for all signatories of the Climate Commitment to connect CEOs and sustainability professionals to share and discuss valuable insights of their climate journeys. Read more here.

  • Shift Industry Meetup: Engaging the supply chain // June 23, 2022
    In this online session, we discussed the importance of transparency and available tools for companies to engage with suppliers to involve them into sustainability efforts. Read more here.

  • Shift Industry Meetup for journalists // April 5, 2022
    At our meetup for media, we helped journalists get familiar and more comfortable with the topics around sustainability and trained them on how to spot greenwashing.

  • Circular Design Course 3 // Jan-Feb 2022
    In this six-week course, participants gain a deeper understanding of the circular economy and work on product specific cases.

2022

  • Industry-wide COP26 event // November 1, 2021
    On October 13, 2022, world leaders came together for the COP26 in Glasgow to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Shift Cycling Culture organised its own online COP26 event on 1 November, welcoming a wide range of cycling companies to present the Shift Climate Commitment for the Cycling Industry.  

     

  • Shift Industry Meetup: Policy - Helping to Shape a Sustainable Cycling Industry / April 26, 2021
    Addressing (European) environmental policy and legislation with relevance to the cycling industryWith Dr. Ben Allen, Research Director, Institute for European Environmental Policy (IEEP)

    Dr. Ben Allen has worked in policy development for 15 years, starting his career with National Trust (UK) and Natural England before joining the Institute for European Environmental Policy (IEEP) in 2010. He represents IEEP on the European Commission's expert group - the Platform on Sustainable Finance, leading the technical work to develop sustainability criteria to guide a green economy. ​

     

  • Shift Industry Meetup: Cycling apparel: Sustainable Materials & Design  / April 6, 2021
    With Matt Dwyer, Head of Materials, Innovation and Development at Patagonia HQ. This Meetup was aimed at designers and product developers in the cycling apparel industry to learn from one of the pioneers in sustainable and circular product development.

2021

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