
Shift BARCAMP 2025
5 – 6 Feb, Mühltal, Germany
We are excited to host our third Shift BARCAMP, bringing together environmental enthusiasts and experts from across the cycling industry. At this event, everyone has the chance to shape the day by bringing forward topics they’re interested in. Together, participants will set the agenda, creating an open space for engaging discussions, idea sharing, and collaboration.
The Shift BARCAMP is about connecting with your peers, finding inspiration, tackling key sustainability challenges, and enjoying a ride together.
KEY DETAILS
Date: Wednesday 5 to Thursday 6 February 2025
Location: Riese & Müller, Am Alten Graben 2, 64367 Mühltal, Germany
Entrance fee: Your 20-minute contribution and a financial contribution of €250 (this excludes dinners on Wednesday and Thursday, travel, accommodation, and VAT). Please note that Shift Cycling Culture is a non-profit organisation, and this contribution is set purely to cover costs of the organisation of this event, with no profit for the organisation.
Registration deadline: Please register before 10 Jan 2025
Who should join?
Sustainability professionals, product designers, engineers and managers, innovation teams, communication and HR specialists, grassroots organisations and freelancers.
Anyone passionate about the intersection of cycling and environmental sustainability.
EVENT SCHEDULE
Wednesday 5 February
14:00 - 15:00 - Optional factory tour of Riese & Müller
15:00 - 17:00 - Optional easy pace bike ride from Riese & Müller
19:00 - 21:00 - Social dinner in Darmstadt
Thursday 6 February
8:30 - 9:00 - BARCAMP registration opens
9:00 - 17:00 - BARCAMP
17:00 - 18:00 - Drinks and networking at Riese & Müller
19:00 - 21:00 - Social dinner in Darmstadt
Please note:
This event spans 1.5 days.
If you are only available on Tuesday, you can still join us for the main event that starts at 9:00AM. However, this will not affect the ticket price.
WHAT TO EXPECT?
You can expect a friendly and collaborative atmosphere where everyone's voice is valued, regardless of their level of expertise or background.
The format of a Barcamp is participant-driven, so the agenda isn't fixed beforehand. Instead, all participants prepare a topic they will share in a short and interactive 20-min session. This could be a project you are working on, a challenge you face, or an idea that you would like to test with other thinkers.
The informal but facilitated set-up of the event makes it the perfect platform for sharing and learning in a collaborative and spontaneous way.
It's a great opportunity to engage in open conversations, connect with like-minded individuals, and learn from the diverse expertise within the Shift community.
What previous Shift Barcamp participants say:
"I think it's a very innovative and interactive format for sharing knowledge and experiences, coming from a variety of businesses belonging to the bike industry. I came back with many fresh insights, innovative ideas and, most of all, the chance to create potential synergies with other representatives of the bike industry to collaborate with."
Manuela Bonalume
Group ESG at Vittoria Spa
ABOUT THE EVENT
This 1.5 day, in-person workshop will be organised and facilitated by Shift Cycling Culture and builds on the success of the Shift Barcamps held in 2023 and 2024.
These events led to great outcomes, such as the creation of the Shift Campfire Forum and a collaboration between eight cycling brands to develop and launch an open-source Climate Action Training Course for the cycling industry to tackle global supply chain emissions.
To ensure a high level of interaction and participation in conversations, this event is limited to a number of around 50 participants.
And each organisation can bring a maximum of two employees to the event.
What previous Shift Barcamp participants say:
"I liked the concept of "Bring your own Topic", because one did get a great idea of where the others are standing and what topics they are working on. Great to share lessons learned and activities."
Hanna Bauer
CSR Manager, Schindelhauer Bikes
LOGISTICS
Here is a short list of the recommended hotels in the area:
-
Holiday Inn Express Darmstadt - conveniently located right next to the train station
-
Premier Inn - also within walking distance of the central station
-
Moxy Darmstadt - a well-appointed hotel near the train station
Travel information will follow shortly.
For any questions, please contact Hetty@shiftcyclingculture.com
Please note: If the financial contribution presents a hurdle to your registration, please get in touch with us. We're here to help and can explore options to make sure you can still be part of the event.

We are excited to welcome the following organizations, with more expected to join soon!



FAQ
Keen to join next time?
If you can’t join us this time, keep an eye out on our socials or subscribe to our newsletter to stay informed about other events and opportunities to engage and get involved.



































