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A series of workshops for the global cycling industry to improve the reuse, repair, and recycling of bikes, parts, and apparel, towards a circular economy.

Circular
   Design
     Course

2023 course dates announced

7th March - 11th April 2023

Weekly // Tuesdays (1630 CET) // Online

CIRCO Logo

Shift Cycling Culture is organising a Circular Design Course specifically for the global cycling industry to create a deeper understanding of the opportunities of the circular economy and make a start with actual projects to work on. Whether you are into bikes & parts or into apparel, this is a relevant course for you!

During the Circular Design Course, participants will develop a deeper understanding of circular business. Along the way, they will be helped by means of a facilitated design process with knowledge, tools and interaction with other companies and designers. Afterwards, you will have developed both a long-term vision and a concrete plan that you can put into action right away.

CIRCO Circular Design Course.jpeg

"The course opened my mind to more business models and approaches to circularity than I imagined. It also gave us a chance to talk across brands about what could be possible within the cycling industry.”

— Cycling Brand Manager

The CIRCO Method​

The CIRCO method is based on an academic framework of the Technical University of Delft in The Netherlands called ‘Products that last,’ written by C. Bakker & M. den Hollander, ea. This framework explains five circular business models and six circular design strategies.

CIRCO expanded this framework with tools and insights, to make it even better suited to application in the business environment. The method offers concrete design tools. Inspiring cases & examples, and it offers trainer support & interaction.

Value proposition

The six-week course will explore the concepts of circular design, with participants identifying business opportunities and utilising circular design strategies to redesign their own company’s propositions, products, services, and business models. On leaving the course, participants will have developed a concrete Implementation Roadmap ready for implementation at their companies, resulting in tangible outcomes from the highly effective course. 

Participants will join other entrepreneurs, designers and industry professionals, learning to adapt the principal elements of circularity to their own organisations. While every company develops its own value proposition, the peer-to-peer discussions and knowledge sharing between companies has been cited as an incredibly valuable aspect of this course.

Over a period of six weeks, participants will:

  • Learn about circular design strategies and business models

  • Redesign their product or service using circular design strategies

  • Develop a new circular business model for their product and service

  • Create a roadmap for implementation to transition to their circular model

  • Build a strong network of like-minded people and companies

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Details

  • Six online sessions (three hours each) & two individual coaching sessions

  • Coursework between each session (expected 1-2 hours per week)

  • Total time investment time, approximately 30 hours

 

Delivery Method

  • Sessions will be hosted on Zoom

  • Exercises and activities are delivered via Mural 

Dates & Times

  • Tuesdays: Mar 7, Mar 14, Mar 21, Mar 28, Apr 4, Apr 11

  • Session times: 1630-1930 (CET, Europe); 1530-1830 (GMT, London); 1030-1330 (EST, New York); 0730-1030 (PST, Los Angeles)

    *Session times may change due to daylight saving timezone variations. A calendar invite will be sent for sessions before the course begins.

 

Costs

  • €2,000 (ex VAT) per company of two participants

 

Number of Participants

  • 8-12 organisations (two participants per organisation)

 

A team of two

To make the most of this course, we recommend each company has two members of their organisation joining the sessions: a creative participant working in design/engineering to think out of the box, and one decision-making participant working in sales/marketing to move things forward.

 

Course Trainers

The Circular Design Course will be hosted by two experienced CIRCO trainers & cycling industry insiders, Erik Bronsvoort (Circular Cycling), and Joost van Uden (Jokoko).

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