What started as a personal question:
‘Why isn’t environmental impact a topic of discussion in the cycling industry and community yet?’ - is now becoming an initiative of many people. They say cycling connects, but the will to change things for the better in this community and industry is obviously a strong connector too.
What's to shift? Changing things for the better starts by questioning what we value, how we produce things, how we spend our money, and how we treat what we own. Even after it’s no longer of use to us. It sounds big. And it is!
Raising the right questions and getting people and brands to talk about sustainability already changes the status quo. We have seen many examples of that in other industries: outdoor, food, apparel, automobile even. So why not cycling?
And that’s where Shift Cycling Culture comes in. With only a small group of engaged individuals we figured we can’t shift things by ourselves, but we can be fire starters through creating a network to spark conversations and involve both the cycling industry and community to take positive environmental actions. And start some initiatives of our own.
On this website you will find more information on our mission, and the projects you can get involved in. In Inside Stories we will furthermore share with you what we find in our quest for best practices within the industry and outside of it. But it won't be all about success stories: to change things for the better it is also valuable to focus on the obstacles and (temporary) failures that come with it. But we'll start off with a little inspiration: Chris King, the man behind Chris King Components has been chipping away for over three decades in pursuit of running a sustainable business. His drive since the start: make products that last a lifetime, produce with as little environmental impact as possible, and take care of the people who take care of your business.