Supporting Athletes

A growing number of athletes are supporting Shift Cycling Culture in our aim

to unite the collective force of our cycling culture for positive climate action.

“If you’ve ever enjoyed being outside, you’ve experienced its magical power. And if everyone who’s felt that, did a little bit to make small improvements to their daily life, we would dramatically change the future of our planet. Our community is stronger if more people, from all walks of life, started to take action!”  

  • Instagram - Black Circle

Sarah Zoey Sturm
Pro cyclist/ Graphic Designer/ Bike Enthusiast 

"The bike is one of our greatest inventions. Whether we use it for transportation, recreation, exploration, or profession, it will always leave you with a smile and a true sense of space and connection. It has the ability to improve our environment, enhance our health, and most importantly connect us with a global community of people ready for a change."

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Ian Boswell
Former World Tour pro  // Wahoo athlete

"Climate change already had quite some impact on my local riding area, the Swiss alps.I'm supporting Shift Cycling Culture in their mission to create awareness within the cycling community to reduce our impact and think green." 

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Anita Gehrig
MTB Enduro pro // NORCO Twins Racing

Jenny Tough
Adventurer // writer // filmmaker

"As a human tribe, all of us who inhabit this planet are impacted by the health of it - but not equally. We who have the ability and luxury to create change and campaign for the planet we all share and love must dedicate ourselves to doing what we can."

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"It is easy to put products into the trash bin and think that it ends there, but what we don't see is that many of these products stay in landfills forever.  Riding bikes is seen as environmentally friendly, but I want to help our professional sport get closer to zero-waste." 

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Alison Jackson
Road cyclist // Team Liv Racing

"We have choices to make everyday, when we can why not make the one that helps preserve the world we love riding in so much.


It may not always be easy but even little things begin to add up."

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Christian Meier
Former World Tour pro // The Service Course

"I am convinced that our most precious gift and adventure playground– Nature – needs to be protected.

Thank you Shift for leading the way into a more sustainable future."

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Caro Gehrig
MTB Enduro pro // NORCO Twins Racing

"Being environmentally aware means something different from one person to the next but there's a new wave of consciousness regarding sustainability in the way we live our lives.
No matter how small the initial changes you make, it's still a change for the greater good."

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Dan Wolfe
MTB Enduro rider // Polygon UR

"Our time is now, our time is gold. Let's spend it in the right way! We are here for a reason and that's not to destroy the earth. We need to take care of it in the same way we take care of ourselves. Shifting our cycling culture means taking care of our industry and how we are acting within it in a conscious way." 

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Sami Moreno Sauri
Bike racer // Independent filmmaker

"I stumbled up on Shift during the first Gear Swap and was immediately intrigued by this project. With 'Live Slow Ride Fast' we focus on the important things in life, which for me aligns with Shift: Slow Down, Live in the Moment, Enjoy the Small Things Done Well. I am humbled to help push the bike industry into the right direction."

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"Since the first Gear Swap I was immediately intrigued by this project. With 'Live Slow Ride Fast' we focus on the important things in life, which for me aligns with Shift: Slow Down, Live in the Moment, Enjoy the Small Things Done Well. I am humbled to help push the bike industry into the right direction."

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Laurens ten Dam
Former World Tour pro  // Live Slow Ride Fast

“The outdoors, be it on the ocean, in the forest, or on a mountain – is my happy place. We are only one small part of the ecosystem, but an incredibly powerful one. Being aware of the impact we have is the first step. Learning how we can minimize our impact is the next. Campsite rules, leave it better than you found it.”

  • Instagram - Black Circle

Isabella Bertold
Pro cyclist InstaFund Racing  // Olympic Sailor

"Concerned with how many modern production methods puts the bottom line before sustainability and quality,
I set up Quirk Cycles to flip this trend on its head by making high-end products that wouldn't be destined for landfill."

  • Instagram - Black Circle

Rob Quirk
Endurance cyclist // Quirk Cycles