Supporting Network

A growing number of athletes are supporting Shift Cycling Culture in our aim

to unite the collective force of our cycling culture for positive climate action.

“If you’ve ever enjoyed being outside, you’ve experienced its magical power. And if everyone who’s felt that, did a little bit to make small improvements to their daily life, we would dramatically change the future of our planet. Our community is stronger if more people, from all walks of life, started to take action!”  

  • Instagram - Black Circle

Sarah Zoey Sturm
Pro cyclist/ Graphic Designer/ Bike Enthusiast 

"Climate change already had quite some impact on my local riding area, the Swiss alps.I'm supporting Shift Cycling Culture in their mission to create awareness within the cycling community to reduce our impact and think green." 

  • Instagram - Black Circle

Anita Gehrig
MTB Enduro pro // NORCO Twins Racing

"It is easy to put products into the trash bin and think that it ends there, but what we don't see is that many of these products stay in landfills forever.  Riding bikes is seen as environmentally friendly, but I want to help our professional sport get closer to zero-waste." 

  • Instagram - Black Circle

Alison Jackson
Road cyclist // Team Sunweb

Jenny Tough
Adventurer // writer // filmmaker

"It is easy to put products into the trash bin and think that it ends there, but what we don't see is that many of these products stay in landfills forever.  Riding bikes is seen as environmentally friendly, but I want to help our professional sport get closer to zero-waste." 

  • Instagram - Black Circle

Jenny Tough
Adventurer // writer // filmmaker

"Being environmentally aware means something different from one person to the next but there's a new wave of consciousness regarding sustainability in the way we live our lives.
No matter how small the initial changes you make, it's still a change for the greater good."

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Ian Boswell
Gravel racer // Wahoo Frontiers

"We have choices to make everyday, when we can why not make the one that helps preserve the world we love riding in so much.


It may not always be easy but even little things begin to add up."

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Christian Meier
The Service Course // former World Tour pro

"I am convinced that our most precious gift and adventure playground– Nature – needs to be protected.

Thank you Shift for leading the way into a more sustainable future."

  • Instagram - Black Circle

Caro Gehrig
MTB Enduro pro // NORCO Twins Racing

"Being environmentally aware means something different from one person to the next but there's a new wave of consciousness regarding sustainability in the way we live our lives.
No matter how small the initial changes you make, it's still a change for the greater good."

  • Instagram - Black Circle

Dan Wolfe
MTB Enduro rider // Polygon UR

"The promise of a healthy and vibrant planet is within reach if we choose to aim for it - I am happy that Shift Cycling Culture is exploring whether we, as cyclists, are willing to lead the charge."

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Miles Resso
Founder The Racing Collective // GBDURO

"I stumbled up on Shift during the first Gear Swap and was immediately intrigued by this project. With 'Live Slow Ride Fast' we focus on the important things in life, which for me aligns with Shift: Slow Down, Live in the Moment, Enjoy the Small Things Done Well. I am humbled to help push the bike industry into the right direction."

  • Instagram - Black Circle

"Since the first Gear Swap I was immediately intrigued by this project. With 'Live Slow Ride Fast' we focus on the important things in life, which for me aligns with Shift: Slow Down, Live in the Moment, Enjoy the Small Things Done Well. I am humbled to help push the bike industry into the right direction."

  • Instagram - Black Circle

Laurens ten Dam
Former World Tour pro  // Live Slow Ride Fast

"Our time is now, our time is gold. Let's spend it in the right way! We are here for a reason and that's not to destroy the earth. We need to take care of it in the same way we take care of ourselves. Shifting our cycling culture means taking care of our industry and how we are acting within it in a conscious way." 

  • Instagram - Black Circle

Sami Moreno Sauri
Bike racer // Independent filmmaker

"Concerned with how many modern production methods puts the bottom line before sustainability and quality,
I set up Quirk Cycles to flip this trend on its head by making high-end products that wouldn't be destined for landfill."

  • Instagram - Black Circle

Rob Quirk
Founder The Racing Collective // GBDURO

© 2018 Shift Cycling Culture