1) Keeping stakes with sustainability up, when it goes down (Brainstorm) - JobRad GmbH​

We face times in which sustainability has made a big down shift over the past year. In these times - what can we do very practically to keep the topic running?

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2) What Are We Pretending to Measure in Bicycle Industry Sustainability Reporting? (Discussion) - Triangle's - Cycling Equipments, S.A.

The bicycle industry is often seen as inherently sustainable, yet its sustainability reporting is fragmented and selective. While ESRS (CSRD) is becoming mandatory, many brands and manufacturers still rely on voluntary, non-standardised reports.

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This session explores the gap between regulation, industry narratives and what is actually measured and managed. Who are these reports really for? Which metrics drive decisions - and which exist mainly for communication? How do we prevent reporting from becoming compliance detached from industrial reality?

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3) Compliance carousel and building resilience as CSR/ESG managers (Discussion) - ROSE Bikes GmbH​

In this session, we want to have a practical discussion about the everyday life of a CSR/ESG manager and develop possible ideas and solutions to pressing questions:

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• Where should compliance issues be anchored in the company? (Is it really an ESG issue?)

• Planning uncertainty in the company, or how to deal with the constant shifting of regulations and continue to convince others of the importance of sustainability.

• How can CSR/ESG managers build stress resilience?

• New focus areas for CSR managers: is the job still attractive?​​

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4) Digital Product Passport - sharing company information (Discussion) - Allegion Netherlands BV

The Digital Product Passport is coming—bringing transparency, traceability, and a whole new layer of accountability. But with it comes a growing tension: How much of your product’s DNA should you really share? Companies are now challenged to balance regulatory demands for openness with the need to protect know‑how, competitive edges, and intellectual property.​

 

At the same time, footprint thinking is emerging as the next essential mindset—pushing organisations to understand, measure, and reduce the full impact of their products across their lifecycle. Integrating this way of thinking isn’t just a compliance exercise; it’s a strategic shift that reshapes design, operations, and collaboration.

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5) If I were the new CEO of the cycling industry (Discussion) - Shift Cycling Culture 

The cycling industry is a mess. Fixing it financially, reducing the environmental impact and getting more people to cycle go hand in hand. Join me to figure out what a new CEO of our industry needs to do to make this happen.​

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6) The BikeChain Project (Showcase) - Brompton Bicycles

BikeChain project is an industry-led platform that enables bike brands to securely share production-site social compliance audits (e.g. SMETA, amfori BSCI, LRQA). 

 

The objective is to reduce audit duplication, lower supplier burden, and strengthen member due diligence processes through greater transparency and collaboration. Eventually, building more functionality into the system.

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7) Freeze!!??? Who in the bike industry dares to change? (Brainstorm) - Posterama Screen Productions B.V.

Post-covid ≠ pre-covid times, the bike industry has to move forward by innovating, becoming more sustainable, reducing waste and costs and so on…

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But why is everybody

• Afraid to change (something)?

• Mainly relying on Asian components and supply chains?

• Doing the same as what created the present crisis?​

 

How can we, as suppliers, help the industry to reduce energy, CO2, waste and costs if the industry doesn’t want to change?

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8) Supply Chain Due Diligence (Brainstorm) - Swapfiets

How can the industry collaborate more effectively to ensure robust due diligence? Is there an opportunity to align on shared audits, standardised information requests, and common expectations for suppliers?

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9) Let’s build together - sustainable solutions in turbulent times (Brainstorm) - Trek Bikes

The bike industry is going through a rough time. Several major events (the bike boom ended, the leasing bubble bursts etc.) push us to rethink how to do business and products. Generally, there is too much product out there, which is too much resembling each other, and prices are extremely under pressure, a crisis with no end in sight. Innovation budgets are cut, standardisation and part and price reduction are the focus, and sustainable efforts move to the bottom of the list, etc. But is less maybe more? 

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Who could we, collaboratively, turn something negative around to our advantage and come up with strategies and out-of-the-box ideas on how to lead the industry and our companies into a sustainable future from here?

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10) Supplier engagement - where are we at? (Discussion) - Vittoria SpA 

Supplier engagement is the hottest topic in our ESG agenda. 

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The landscape in the industry is quite fragmented, with players standing at different stages. Some players, also due to tighter national legislations, are already ahead and have been engaging with their suppliers for years now. Others, especially part or material suppliers, are only getting started now. 

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I would like to have an open discussion of where we all stand in our supplier engagement journey to learn best practices and recommendations.

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11) Defining the precompetitive space (Discussion) - Specialized Bike Components 

We’ll share our view on how the pre-competitive space can drive sustainability in the cycling industry. 

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With small sustainability teams spread across companies, this space offers a powerful opportunity to collaborate on shared challenges and define together where collaboration should start, and competition should stop.

 

 

12) Schwalbe Climate Fund - Beyond Net Zero (Showcase) - Ralf Bohle GmbH | SCHWALBE

How can meaningful climate action succeed when national climate targets remain out of reach without international financing?  The Schwalbe Climate Fund is being developed in response to this challenge. 

 

Rather than treating climate action solely as an internal emissions task, Schwalbe is creating a shared financing mechanism that brings together company resources with contributions from customers, suppliers, and partners. The aim is to establish a collective lever for international climate finance - supporting high-quality climate and nature projects in regions where climate goals depend on external funding, such as Indonesia. 

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Designed as a scalable and transferable model, the Schwalbe Climate Fund explores how globally connected industries, including the bicycle sector, can move beyond individual net-zero targets and jointly contribute to climate protection, biodiversity conservation, and social development along global value chains.

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13) Post Consumer Recycled Aluminium on Bicycle Frames, Forks and Cranks (Showcase) - Frog Bikes

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14) SLOW LEAK – How to beat the negative attitudes, empty ideas & lazy LinkedIn posts deflating our industry (Discussion) - Twotone

The bike industry's bumpy road is terrain we're all accustomed to, and pessimism is really increasing our rolling resistance. 

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'Sky is falling' social media posts on LinkedIn continue to gain the most engagement, but it is bikes, after all, that will save the world! 

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Let's brainstorm B2B & B2C marketing and promotion strategies that illuminate silver linings to steep challenges, acknowledge otherwise overlooked bona fide good news, and share content habits that strengthen our industry vs. pointing out when others pinch flat. 

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If you're down to talk about new ways to collaborate with fellow brands, media, consumers, and retailers instead of just adding air to the old way, this discussion is for you!

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15) How can we make our ESG reporting worth reading? (Brainstorm) - Thun

We feel that nobody cares about our ESG reporting. We are looking for the best cases or inspiration to make people read it, value it and challenge us about it.

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16) Defining the opportunity spaces for collaboration (Discussion) - Specialized Bike Components 

Many of the sustainability challenges that companies in the cycling industry need to overcome are very similar. The pace and scale of change required is such that collective action will be important. That being said, collaboration isn't easy and is often time-consuming. 

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The purpose of this session would be to brainstorm on potential areas for pre-competitive collaboration, and to share lessons on best practice, with a view to landing on a potential shortlist of areas to further explore.

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17) The New Standards (Brainstorm) - MOMdesign

Working towards a more circular bike industry, one of the main issues is standardisation. 

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If you had to pick only one, what is the best standard regarding charge plugs, headsets, E system voltage, motor brackets, brake caliper formats, axel width, cranksets, chain-lines, etc., that don’t hinder innovation on a brand / OEM level. We walk through the different topics and see whether we can come to an agreement. 

 

And by the way, would it be interesting to get rid of some of your parts on stock and sell them to your competitor? How standard are they?

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18) Navigating Sustainable Product Regulation: An open discussion on the Digital Product Passport (Discussion) - Canyon

Rather than a deep dive presentation, this session aims to create space for dialogue around the Digital Product Passport for textiles, which we may face as the first. 

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After outlining the current regulatory expectations, participants are invited to share their approaches, concerns, and strategic questions - fostering cross-company learning in a shared regulatory environment.

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19) Could not selling ‘sustainability’ be the key to achieving system-level change within the Decisive Decade? (Discussion) - Venn Projects Ltd

With low engagement in the green premium, rising protectionism, and weakening legislation, is it time to rethink our approach? 

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Could focusing marketing on performance, value, and desirability upfront, with sustainability relocated to a post-purchase value add, be the key to unlocking net positive outcomes, strengthening connections with our belongings, and expanding revenue opportunities?

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20) The digital product passport: beyond compliance (Brainstorm) - ROSE Bikes GmbH

The Digital Product Passport is often seen as just another regulatory requirement, but what if it could become a real competitive advantage?

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In this session, we explore how we can go beyond compliance and transform the DPP into a driver of innovation, customer value, and circular business models. After a short introduction, we will work together in small groups to develop creative ideas.

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21) Closing the Loop: What happens to our bicycles at the end of their life? (Brainstorm) - Riese & Müller

I don't know enough, which is why I need your help. I have brought along the current level of experience from Riese & Müller and some further thoughts. 

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I would like to discuss with you how we can take responsibility for the end of life of the products we bring to market. Just to give you an idea: in Germany alone, an average of 4.48 million bikes were brought to market each year between 1994 and 2023. Where are the bikes that were sold in 1994?  I think we have a topic here.

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22) Effective LCA Communication: Do’s and Don’ts (Showcase) - Ralf Bohle GmbH | SCHWALBE

This topic is part of my Master’s thesis and is based on extensive interviews with several OEMs from the bicycle industry, combined with a solid and structured literature review. 

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Instead of diving deeply into theory, this showcase focuses on practical insights and actionable recommendations derived from real-world industry challenges and best practices. The goal is to translate academic findings into concrete guidance that practitioners can actually use.

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23) Universal wireless bike charging (Showcase) - TILER

From niche to no-brainer: wireless charging for everyday bikes 

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Last year, we showed our first TILER system, built for shared mobility and niche use cases. This year, we return with TILER Compact: a truly plug-and-play wireless charging solution for everyday cyclists, rolled out after-market via dealers. 

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In this session, we’ll demo the new system and share what it takes to move from a specialised solution to a universal, long-lasting charging standard. We’ll talk about how easy charging can be, compatibility across brands, and why fewer cables, fewer chargers and longer product lifecycles are a meaningful step towards a more sustainable bike industry. 

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An open demo and conversation about where charging is heading.

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24) Circularity: defining products for an industry collaboration (Discussion) - Paul Lange GmbH& Co. KG

Circularity is a topic which is not very widespread in the biking sector yet. While first pilots exist (for example, for batteries and shoes), many more opportunities exist: so many bike parts and accessories could be used for circularity. My first thought would be textiles (there are many approaches in the textile industry already), but how about helmets or even hard goods? Or anything else? Maybe based on material, such as plastic? 

 

I would like to discuss which opportunities you see for your company and which pilot projects your company is already engaging in (which products, lessons learned). This knowledge could be helpful for further collaboration, possibly creating a circularity strategy for the industry and/or new pilot projects.

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25) Jam²NEXT: The Best Bike We’ll Never Sell. Why the 'Extra Mile' was a necessary investment in our future (Showcase) - FOCUS Bikes GmbH

The JAM² NEXT was proof that we can build a better bike. It was automated, European-made, and fully recyclable carbon. We went from first sketch to a mass-market-ready release. 

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But the JAM² NEXT is sold out, yet never sold. We proved the tech and prepared the market, but the ecosystem wasn't ready to support the scale. As we navigate these critical economic times, the question is no longer can we build sustainably—it’s how do we build an industry stable enough to let sustainability survive?

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26) Gender Equality in Cycling (Brainstorm) - Shimano

I'm interested in exploring how we can increase and sustain cycling by girls and young females?

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27) Aligning LCA Communication in Cycling (Discussion) - Shift Cycling Culture

End of last year, companies within the Winter Sports Sustainability Network (WSN) have co-developed and launched a Life Cycle Assessment (LCA) communication guide that sets a shared, science-based framework for reporting LCA results for winter sports hardgoods in a clear, transparent, and comparable way.

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In this session, we will explore how the cycling community can build on the WSN’s work and adapt the guide to cycling - establishing shared rules for communicating LCA results that build consumer trust, ensure fair competition among brands, and prevent greenwashing by requiring robust data and consistent calculation methods aligned with upcoming regulations.

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28) Chemical Management in the Bike Supply Chain (Discussion) - Bosch eBike Systems

Compliance is key to our business. 

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Legal requirements to restrict or declare substances of concern in products increased in recent years. Some examples are PFAS or REACH. 

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I'd like to discuss and brainstorm with the participants on yet existing activities, challenges, needs and where we have options to streamline necessary communication in the bike industry.

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29) Eco Design Enviolo hubs (Showcase) - Enviolo

Going over the topic of eco design requirements and strategies within Product Development.​

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30) Circular bike saddle (Brainstorm) - BBB CYCLING

How to make (urban) saddles more durable and sustainable? 

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Bike saddles can't be recycled because all the main materials are merged together. When broken, it can't be repaired. Together with SwapFiets, we started a project to develop a circular bike saddle, but there are still some hurdles to take.

 

Come think with us to make this happen!

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31) Behind the Numbers: The Carbon Footprint of a DT Swiss Spoke (Showcase) - DT Swiss

This presentation breaks down the product carbon footprint of a DT Swiss spoke produced in Switzerland. 

 

It explains how carbon data is calculated and highlights the challenges of obtaining reliable PCF data from upstream suppliers, while showing how facts-based analysis supports informed sourcing decisions.
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32) PPWR & EPR: Data, Reporting and Auditability Where regulatory ambition meets operational reality (Discussion) - Canyon

PPWR raises the bar for packaging data (requiring SKU-level, auditable information) while EPR systems remain fragmented and largely unprepared to handle this granularity. 

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This growing gap creates operational friction, audit risk, and legal uncertainty, particularly for companies with complex portfolios. 

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The discussion focuses on how companies manage these data and reporting challenges in practice.