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Take Action

We need to get real here. Individual actions aren't going to cut it. We won't get anywhere near the global carbon reduction targets without a systemic transformation of our economy, resource extractions, manufacturing and consumption habits.


But making small changes on a personal level, or doing so together as a community, can be a powerful tool for change. 

Not by pointing fingers at peers - or at yourself for that matter -but by educating yourself, using your voice, and supporting people, companies and institutions that can create a real transition. 

Take part in our consumer survey

A few principles to help you on your way: 

1 // (Re)connect with Nature.

You won't care for something you don't feel connected to. That's the irony of this age: as humans we have never been as disconnected from nature as we are right now. Get (back) out and ride.


2 // Educate yourself.

Knowledge is power. The more you know, the more you'll be able to engage others, make conscious choices and contribute to the transformation we need to go through.


3 // None of us is perfect - and that's OK.

Get out of that guilt trip. We do need to care about reducing our individual footprint, but pointing fingers at yourself or your peers is actually harmful: none of us is perfect but we need everyone's contribution to create change.


4 // Use your consumer power.

You have way more leverage than you think. Choosing how to spend your money, and which businesses and institutions to support, sends a powerful message. Find a list of your most impactful investments here. and make sure to take part in our consumer survey so we can share your thoughts with the industry!


5 // Normalise the conversation.

The climate crisis is disrupting the delicately balanced ecosystem that we as humans not only are part of, but fully depend upon. While we might differ in our beliefs, we are all affected by this crisis. The environment should not be polarised.


6 // Vote for change.

The most powerful tool you have as an individual is to use your vote. Support local and national politicians that


7 // Get together

Discuss climate action in your community, engage with local environmental groups, organise a local screening of Cracked Earth to spark conversations.


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“Limiting global warming to 1.5°C requires transforming almost all systems, from how we power our economy and build our cities to how we feed a growing population and manage our land. But these transformations are not occurring nearly fast enough.”
State of Climate Action 2022 – Systems Change Lab

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