For many of us, being outside, riding our bikes, is a life essential. And yet we don’t take enough action to protect that outdoor space.
While the bike is an amazing and low impact vehicle that will play an important role in future-proofing our cities, as stakeholders in a billion-dollar cycling economy we are also an intricate part of the problem. We extract, produce, consume, travel for, and discard tons of resources every year, in pursuit of our shared passion: the bike.
While our impact is substantial, it also highlights our strength: we are a large, global community with the power to shift things around. By mobilising organisations and individuals alike, we can have a real impact in addressing this environmental crisis. Becoming the solution, instead of the cause.