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We accelerate the shift to responsible production and use in the cycling world by telling inspiring stories, enabling collaboration, developing capability and supporting action on climate change.

We love where we ride. Let's act accordingly.

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Cycling has proven to be an innovative and forward-thinking industry. Key is to apply these qualities to becoming a more sustainable one.


In 'Inside Stories' we share inspirational stories from cycling companies that are trying to step up their game in reducing environmental impact. 

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We can only shift cycling culture if you join the movement. Whether you are part of the industry or just a keen cyclist, check out our projects and see how you can get involved.

Check out our Projects here >
Support us through a Donation >


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