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We accelerate the shift to responsible production and use in the cycling world by developing capability, enabling collaboration and supporting action on climate change. 

We love where we ride.
Let's act accordingly. >


Cycling has proven to be an innovative and forward-thinking industry. In 'Inside Stories' we share inspirational stories from cycling companies that are trying to step up their game in reducing environmental impact. 

Read more >


We can only shift cycling culture if you join the movement. Whether you are part of the industry or just a keen cyclist, check out our projects and see how you can get involved.

Check out our Projects >


Shift Cycling Culture regularly hosts a variety of events on subjects relevant to cycling communities and brands interested in learning how their business can address environmental impact and work towards more sustainable business models.

See upcoming events >

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