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We accelerate the shift to responsible production and use in the cycling world by developing capability, enabling collaboration and supporting action on climate change.

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We love where we ride.

Let's act accordingly. →

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Cycling has proven to be an innovative and forward-thinking industry. In 'Inside Stories' we share inspirational stories from cycling companies that are trying to step up their game in reducing environmental impact. 

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Read more →

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We can only shift cycling culture if you join the movement. Whether you are part of the industry or just a keen cyclist, check out our projects and see how you can get involved.

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Check out our Projects →

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Shift Cycling Culture regularly hosts a variety of events on subjects relevant to cycling communities and brands interested in learning how their business can address environmental impact and work towards more sustainable business models.

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See upcoming events →

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