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 Shift Industry Meetups

Shift Cycling Culture regularly hosts online Industry Meetups on different subjects relevant to cycling brands

that are interested to learn how their business can address environmental impact and work towards more sustainable business models. 

The virtual Meetups aim to provide insight in how businesses can reduce environmental impact and generate new revenue, as well as connect like-minded industry members to facilitate cross-company collaboration.

Agenda 2022

Please note this agenda is updated regularly, new Meetups and other activities will be announced via the Shift Newsletter and Shift's Slack Workspace for the Cycling Industry (see ongoing activities).​

Check out our Recent Activities below for more details on the variety of meetups and workshops on offer. 

JUNE 23, 2022 // To speed up our efforts in tackling climate change, individual actions are not enough. A true shift needs the commitment of the whole industry, including its supply chain. 

For this Industry Meetup, we like to invite all representatives in the cycling industry who want to gain a better understanding of engaging their supply chain in the sustainability strategy of their company. The Meetup is planned for Thursday June 23 at 16.00 - 18.30 CET. 

As part of the program, we are excited to share key insights by Hein van Tuijl (Managing Director at EPEA Benelux), Klaus Wiesen (CEO at Sustainabill) & Constanze Buckenlei (Sustainability manager at FAZUA).

Register for this Meetup now: REGISTER HERE

To keep informed about future Workshops, please subscribe to the Industry Newsletter here





JUNE 30, 2022 // This Meetup is for both CEOs and CSR representatives of companies who have joined the Climate Commitment. Join the the first online get-together for signatories, on Thursday June 30, 2022, to meet peers, share, learn and discuss first steps and progress.


Bi-monthly meetup // CEOs from some of the largest global cycling brands discussed the importance of leadership involvement in the shift towards a more sustainable future for this industry.

DATE TBA // An online Industry Meetup by Shift Cycling Culture, aligned with the COP27 summit in November 2022. All representatives of the cycling industry  are welcome to join


Industry Meetup 'Engaging Your Supply Chain in Sustainability'

Climate Commitment Signatories Meetup (for Signatories only)

Industry-wide COP27 event / NOVEMBER 2022

Leadership program (on invite only)

  Ongoing activities:

  • Slack Workspace for the Cycling Industry
    The Slack Workspace aims to connect like-minded representatives from the cycling industry and encourage sharing of knowledge and cross-company collaboration. To get access to the Slack Workspace, please send an email to industry@shiftcyclingculture.com. Please note the Workspace is for Industry representatives only.



  • Shift LinkedIn 
    Another way to get in touch is via the Shift LinkedIn page, open to anyone from within the cycling industry who would like to connect with others on this topic.


  • Practical guide 'From Marginal Gains to a Circular Revolution' / book
    To make the transition from our current linear take-make-waste economy to a circular economy, marginal gains are not sufficient. To get there, we need a revolution.

    ‘From Marginal Gains to a Circular Revolution’ is a practical guide to help the world of cycling make that transition. The book is based on the hands-on experience and in depth knowledge about the circular economy. Authors Erik Bronsvoort and Matthijs Gerrits of Circular Cycling combine background with practical applications for new designs and business models for everyone in the world of cycling. Order the book here.


  Recent activities:

  • Industry-wide COP26 event / November 1, 2021
    On October 13, 2022, world leaders came together for the COP26 in Glasgow to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Shift Cycling Culture organised its own online COP26 event on 1 November, welcoming a wide range of cycling companies to present the Shift Climate Commitment for the Cycling Industry.  


  • Circular Design Workshop 2 / APRIL/MAY, 2021
    In this six-week course, participants will gain a deeper understanding of the circular economy and work on product specific cases. In collaboration with CIRCO, Shift Cycling Culture is able to again offer cycling industry members an exclusive rate of 500 euro (ex VAT) per company (2 people), instead of the regular rate of 2000 euro (ex VAT).The outlines of the program can be found here.


  • POLICY: helping to shape a sustainable cycling industry / APRIL 26, 2021
    Dr. Ben Allen has worked in policy development for 15 years, starting his career with National Trust (UK) and Natural England before joining the Institute for European Environmental Policy (IEEP) in 2010. He represents IEEP on the European Commission's expert group - the Platform on Sustainable Finance, leading the technical work to develop sustainability criteria to guide a green economy. ​

    Addressing (European) environmental policy and legislation with relevance to the cycling industry
    With Dr. Ben Allen, Research Director, Institute for European Environmental Policy (IEEP)


  • Shift Industry Meetup: Cycling apparel: Sustainable Materials & Design  / APRIL 6, 2021
    With Matt Dwyer, Head of Materials, Innovation and Development at Patagonia HQ. 
    This Meetup was aimed at designers and product developers in the cycling apparel industry to learn from one of the pioneers in sustainable and circular product development. 


  • Circular Design Workshop 1
    First round of this six-week course for cycling brands in both apparel and hardware to gain a deeper understanding of the circular economy and work on product specific cases. Attended by representatives of TREK, Specialized, Untitled Cycles, Velocio, Internetstores, Fazua, Velo de Ville, Le Col and Rapha.